Logo Online Brand Ambassadors

  • What makes digital advertising special

     Advertisers craft and distribute messages with a specific purpose: to persuade people to act in a particular way or to accept a particular belief – like buying a product or service, or embracing a brand.   The success of an advertising campaign depends on finding the right audience first, finding ... Read / View all articles
  •

  • Introduction to “The Ethics of Data Privacy”

     All societies have to balance privacy claims with other moral concerns. However, while some concern for privacy appears to be a common feature of social life, the definition, extent and moral justifications for privacy differ widely. Are there better and worse ways of conceptualising, justifying, and managing privacy? These are ... Read / View all articles
  •

  • Data Privacy Resources

     Complaints ito. POPIA (and PAIA) may be lodged directly with the Regulator. Lodge a POPIA/PAIA complaint.   Check for the latest notices and updates here   1 Protection of Personal Information (POPIA) Regulation   Protection of Personal Information Act, 2013   Regulations relating to the Protection of Personal Information, 2018 ... Read / View all articles
  •

  • Ethical Advertising

     We choose to advertise ethically, by leaving it up to our target audiences to decide (and remain in control of) which personal data they wish to share with us. This allows us to build trusted, direct relationships and long-term value with your customers. Advertising is all about persuading people – ... Read / View all articles
  •

  • The Ethics of Data Privacy

     Technology, and in particular information and communication technology (ICT), often relies on sensitive data about people to deliver the results we want from them. There is nothing inherently wrong with this: our social, scientific, political and economic institutions and progress rely on this data, and would be seriously hampered if ... Read / View all articles
  •

  • Section 18 Notification

     Transparency about which information is being collected, who collects and gets access to the information, and for what purpose it will be used, is one of the most important principles of POPIA compliance. In fact, an entire section of POPIA is devoted to the notification obligation: Section 18. If personal ... Read / View all articles
  •

  • Direct marketing

     When you contact people in person, or by mail, or by any form of electronic communication (including automatic calling machines, fax, SMS, or email) to promote a product or service, POPIA's special "direct marketing" rules apply. In broad terms, you may electronically market your services and products to people that ... Read / View all articles
  •

  • Introduction to PAIA

     The Promotion of Access to Information Act in a nutshell Download PAIA Additional resources PAIA regulates the constitutional right of 'access to information' held by public and private institutions, and stipulates conditions for how one may request access to this information. "Everyone has the right of access to - (a) ... Read / View all articles
  •

  • Introduction to POPIA

     The Protection of Personal Information Act in a nutshell Download POPIA Additional resources POPIA is South Africa's answer to a global call for the protection of people's information. Like the European Union's General Data Protection Regulation (GDPR), POPIA regulates how that information may be collected and used, in light of ... Read / View all articles
  •

  • How to share personal information

     If the information you're about to share with us, is personal information (*), please add evidence of your compliance with the following. EU citizens Article 13 GDPR : Download GDPR You must notify the person you share data about, of:- your identity, your data protection officer and contact details the ... Read / View all articles