Types of Digital Advertising & Their Unique Benefits
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to connect with their target audiences. Digital advertising has emerged as one of the most effective tools for driving brand awareness, generating leads, and boosting sales. Whether you're a seasoned marketer or a business owner exploring your options, understanding ... Read / View all articles
Understanding DMARC, DKIM, and SPF: The Essential Tools for Email Security
If you are experiencing problems with sending or receiving email, there's a good chance that the problem is related to DMARC, DKIM, and SPF authentication. But what are they, and why do we need them? In today’s digital age, email remains a crucial communication tool for businesses and individuals alike. ... Read / View all articles
Unveiling the Power of AI in Digital Marketing: Revolutionising Strategies
In the ever-evolving landscape of digital marketing, staying ahead of the curve is imperative for businesses to thrive. With the advent of Artificial Intelligence (AI), marketers now have a powerful ally to enhance their strategies, streamline processes, and deliver personalised experiences to consumers. From optimising ad campaigns to analysing vast ... Read / View all articles
The Evolution of Privacy and Data Protection from Web 1.0 to Web 3.0
The World Wide Web has evolved significantly since its inception in the early 1990s. From the static, read-only pages of Web 1.0 to the interactive, social media-driven Web 2.0, and now the emerging decentralised Web 3.0, the way we interact with the internet has changed dramatically. These changes have also ... Read / View all articles
SEO or Pay-per-Click?
Discover which digital advertising strategy, SEO or Pay-per-Click, will best propel your business forward. Explore their benefits and differences. While all digital advertising campaigns share a common objective, how they go about attaining this objective can be roughly distinguished in "organic" and "pay-per-click" strategies. Organic strategies play the long game. ... Read / View all articles
The Difference between Data Privacy and Data Protection
The terms data privacy and data protection are often used interchangeably. But while they share overlapping concepts, they are not identical. It is important to distinguish data privacy and data protection, because not all data that deserves protection is private, and not all private data deserves protection. Before we look ... Read / View all articles
What makes digital advertising special
Advertisers craft and distribute messages with a specific purpose: to grab the attention of particular audiences in order to create awareness, or to persuade them to act in a particular way, or to accept a particular belief – like buying a product or service, or embracing a brand. The ... Read / View all articles
Why you should respect people’s right to data privacy
You may be thinking: "To hell with data privacy, what about my profits?" or "I have nothing to hide". Surely, there is money to be made from people's private information. Why shouldn't we exchange private data for services and products we desire? And why should companies care about my data? ... Read / View all articles
What can online marketing do for your business?
Where to start with online marketing: 1.Establish credibility and trust with a professional website that is easy to access on any device 2. Sell your services and products via your website 3. Advertise to potential customers when they are searching for services and products similar to yours 4. Connect with ... Read / View all articles
Data Privacy Resources
Data privacy is protected by means of a wide web of international, national, regional and industry-specific regulations. In South Africa, the most important reference for data protection is the Protection of Personal Information Act ("POPIA"). Like the European Union’s General Data Protection Regulation (GDPR), POPIA regulates how personal information may ... Read / View all articles
Ethical Advertising
We choose to advertise ethically, by leaving it up to our target audiences to decide (and remain in control of) which personal data they wish to share with us. This allows us to build trusted, direct relationships and long-term value with your customers. Advertising is all about persuading people... ... Read / View all articles
The Ethics of Data Privacy
Download from : Stellenbosch University Download from : PhilPapers The content in this book was presented in fulfilment of the requirements for the degree of Master of Philosophy Applied Ethics Cum Laude in the Faculty of Arts and Social Sciences at Stellenbosch University, South Africa, December 2022. Technology, and ... Read / View all articles
Elevate your advertising and video projects with Jerome Arthur music
Captivate Your Audience with Imaginative Soundscapes. Our library offers a diverse range of high-quality tracks to perfectly complement your commercial and creative projects. From stirring cinematic scores to catchy jingles and everything in between, find the ideal soundscape to hook viewers and leave a lasting impression. "Ethereal trip-hop strip teases, ... Read / View all articles
Section 18 Notification
Transparency about which information is being collected, who collects and gets access to the information, and for what purpose it will be used, is one of the most important principles of POPIA compliance. In fact, an entire section of POPIA is devoted to the notification obligation: Section 18. If personal ... Read / View all articles
POPIA and Direct marketing
When you contact people in person, or by mail, or by any form of electronic communication (including automatic calling machines, fax, SMS, or email) to promote a product or service, POPIA's special "direct marketing" rules apply. In broad terms, you may electronically market your services and products to people that ... Read / View all articles
Introduction to PAIA
The Promotion of Access to Information Act in a nutshell Download PAIA Additional resources PAIA regulates the constitutional right of 'access to information' held by public and private institutions, and stipulates conditions for how one may request access to this information. "Everyone has the right of access to - ... Read / View all articles