AVIF: The Future of Digital Image Formats

The growth of the world wide web is closely tied to the proliferation of image-based data. As the internet evolves, the demand for faster, more efficient, and high-quality digital image formats continues to grow. Enter AVIF (AV1 Image File Format), a revolutionary image format that is shaping the future of ... Read / View all articles

Mocha Mousse is the 2025 Colour of the Year

Every year since 2000, the Pantone Color Institute announces a Color of the Year to capture global trends and emotions, influencing industries from fashion to digital design. Pantone, renowned for its Pantone Matching System (PMS), offers a universal color language that ensures consistency across branding, advertising, and web design. Their ... Read / View all articles

C2PA: certifying digital media’s authenticity

In a world where misinformation, deepfakes, and unauthorised editing of digital media are rising, maintaining content authenticity has become critical. The Coalition for Content Provenance and Authenticity (C2PA) is an alliance created to address this growing need, providing a universal standard for certifying digital media’s authenticity. Let’s dive into what ... Read / View all articles

The Current Landscape of AI Models: A Comparative Guide

The rapid evolution of artificial intelligence (AI) has introduced a variety of models with distinct capabilities, each tailored to specific tasks and applications. Here, we’ll explore some of the most prominent AI models, their creators, unique selling points, and limitations. ChatGPT by OpenAI View website Conversational AI that can handle ... Read / View all articles

Types of Digital Advertising & Their Unique Benefits

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to connect with their target audiences. Digital advertising has emerged as one of the most effective tools for driving brand awareness, generating leads, and boosting sales. Whether you're a seasoned marketer or a business owner exploring your options, understanding ... Read / View all articles

Understanding DMARC, DKIM, and SPF: The Essential Tools for Email Security

If you are experiencing problems with sending or receiving email, there's a good chance that the problem is related to DMARC, DKIM, and SPF authentication. But what are they, and why do we need them? In today’s digital age, email remains a crucial communication tool for businesses and individuals alike. ... Read / View all articles

Digital Business Cards

The Future of Networking is in the Palm of Your Hand Upgrade to the future of business cards today. Open your digital card on your phone with a single click. By simply scanning a QR code, your contact details open directly on another phone, ready to be saved to that ... Read / View all articles

Unveiling the Power of AI in Digital Marketing: Revolutionising Strategies

In the ever-evolving landscape of digital marketing, staying ahead of the curve is imperative for businesses to thrive. With the advent of Artificial Intelligence (AI), marketers now have a powerful ally to enhance their strategies, streamline processes, and deliver personalised experiences to consumers. From optimising ad campaigns to analysing vast ... Read / View all articles

The Evolution of Privacy and Data Protection from Web 1.0 to Web 3.0

The World Wide Web has evolved significantly since its inception in the early 1990s. From the static, read-only pages of Web 1.0 to the interactive, social media-driven Web 2.0, and now the emerging decentralised Web 3.0, the way we interact with the internet has changed dramatically. These changes have also ... Read / View all articles

SEO or Pay-per-Click?

Discover which digital advertising strategy, SEO or Pay-per-Click, will best propel your business forward. Explore their benefits and differences. While all digital advertising campaigns share a common objective, how they go about attaining this objective can be roughly distinguished in "organic" and "pay-per-click" strategies. Organic strategies play the long game. ... Read / View all articles

The Difference between Data Privacy and Data Protection

The terms data privacy and data protection are often used interchangeably. But while they share overlapping concepts, they are not identical. It is important to distinguish data privacy and data protection, because not all data that deserves protection is private, and not all private data deserves protection. Before we look ... Read / View all articles

Install an HTML Email Signature in Outlook, Gmail and Apple Mail

HTML email signatures are widely used, and recommended for branding and marketing purposes. But they can be more complex than expected, mostly due to email client quirks – over which we have little or no control. Not all email clients render HTML in the same way, so your signature may ... Read / View all articles

What makes digital advertising special

Advertisers craft and distribute messages with a specific purpose: to grab the attention of particular audiences in order to create awareness, or to persuade them to act in a particular way, or to accept a particular belief – like buying a product or service, or embracing a brand.   The ... Read / View all articles

Why you should respect people’s right to data privacy

You may be thinking: "To hell with data privacy, what about my profits?" or "I have nothing to hide". Surely, there is money to be made from people's private information. Why shouldn't we exchange private data for services and products we desire? And why should companies care about my data? ... Read / View all articles

What can online marketing do for your business?

Where to start with online marketing: 1.Establish credibility and trust with a professional website that is easy to access on any device 2. Sell your services and products via your website 3. Advertise to potential customers when they are searching for services and products similar to yours 4. Connect with ... Read / View all articles

Introduction to “The Ethics of Data Privacy”

"The Ethics of Data Privacy" explores the concept, significance, and challenges of data privacy in the context of modern information and communication technology (ICT). The author argues that traditional understandings of privacy need updating due to the ways ICT has changed our relationship with personal data. Seynhaeve critiques harm-based arguments ... Read / View all articles

Data Privacy Resources

Data privacy is protected by means of a wide web of international, national, regional and industry-specific regulations. In South Africa, the most important reference for data protection is the Protection of Personal Information Act ("POPIA"). Like the European Union’s General Data Protection Regulation (GDPR), POPIA regulates how personal information may ... Read / View all articles

Ethical Advertising

We choose to advertise ethically, by leaving it up to our target audiences to decide (and remain in control of) which personal data they wish to share with us. This allows us to build trusted, direct relationships and long-term value with your customers.   Advertising is all about persuading people... ... Read / View all articles

The Ethics of Data Privacy

Download from : Stellenbosch University Download from : PhilPapers The content in this book was presented in fulfilment of the requirements for the degree of Master of Philosophy Applied Ethics Cum Laude in the Faculty of Arts and Social Sciences at Stellenbosch University, South Africa, December 2022.   Technology, and ... Read / View all articles

Elevate your advertising and video projects with Jerome Arthur music

Captivate Your Audience with Imaginative Soundscapes. Our library offers a diverse range of high-quality tracks to perfectly complement your commercial and creative projects. From stirring cinematic scores to catchy jingles and everything in between, find the ideal soundscape to hook viewers and leave a lasting impression. "Ethereal trip-hop strip teases, ... Read / View all articles

Section 18 Notification

Transparency about which information is being collected, who collects and gets access to the information, and for what purpose it will be used, is one of the most important principles of POPIA compliance. In fact, an entire section of POPIA is devoted to the notification obligation: Section 18. If personal ... Read / View all articles

POPIA and Direct marketing

When you contact people in person, or by mail, or by any form of electronic communication (including automatic calling machines, fax, SMS, or email) to promote a product or service, POPIA's special "direct marketing" rules apply. In broad terms, you may electronically market your services and products to people that ... Read / View all articles

Introduction to PAIA

The Promotion of Access to Information Act in a nutshell Download PAIA Additional resources PAIA regulates the constitutional right of 'access to information' held by public and private institutions, and stipulates conditions for how one may request access to this information.   "Everyone has the right of access to - ... Read / View all articles

Introduction to POPIA

The Protection of Personal Information Act in a nutshell Download POPIA Additional resources POPIA is South Africa's answer to a global call for the protection of information by means of which people may be identified. Like the European Union's General Data Protection Regulation (GDPR), POPIA regulates how that information may ... Read / View all articles