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Why companies should respect consumers’ right to privacy
You may be thinking: "To hell with data protection, what about my profits?" or "I have nothing to hide". Surely, there is money to be made from people's private information. Most tech companies monetise the information they collect from people – by selling or exchanging raw data, or by processing it ... Read / View all articles
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Why advertising and data privacy?
... because in today's technology-driven world, advertising can only be ethical if it respects its audiences as persons that are in control over which information they share about themselves. + Read : Why data protection and privacy? In advertising, the ends do not justify the means — there aren't any ... Read / View all articles
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Introduction to “The Ethics of Data Privacy”
All societies have to balance privacy claims with other moral concerns. However, while some concern for privacy appears to be a common feature of social life, the definition, extent and moral justifications for privacy differ widely. Are there better and worse ways of conceptualising, justifying, and managing privacy? These are ... Read / View all articles
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Data Privacy Resources
Check for the latest notices and updates here 1 Protection of Personal Information (POPIA) Regulation Protection of Personal Information Act, 2013 Regulations relating to the Protection of Personal Information, 2018 Guidance Note on Information Officers and Deputy Information Officers, 1 April 2021 Guidance Note on ... Read / View all articles
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Ethical Advertising
We choose to advertise ethically, by leaving it up to our target audiences to decide (and remain in control of) which personal data they wish to share with us. This allows us to build trusted, direct relationships and long-term value with your customers. Advertising is all about persuading people – ... Read / View all articles
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The Ethics of Data Privacy
Technology, and in particular information and communication technology (ICT), often relies on sensitive data about people to deliver the results we want from them. There is nothing inherently wrong with this: our social, scientific, political and economic institutions and progress rely on this data, and would be seriously hampered if ... Read / View all articles
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Section 18 Notification
Transparency about which information is being collected, who collects and gets access to the information, and for what purpose it will be used, is one of the most important principles of POPIA compliance. In fact, an entire section of POPIA is devoted to the notification obligation: Section 18. If personal ... Read / View all articles
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Direct marketing
When you contact people in person, or by mail, or by any form of electronic communication (including automatic calling machines, fax, SMS, or email) to promote a product or service, POPIA's special "direct marketing" rules apply. In broad terms, you may electronically market your services and products to people that ... Read / View all articles
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Introduction to PAIA
The Promotion of Access to Information Act in a nutshell Download PAIA Additional resources PAIA regulates the constitutional right of 'access to information' held by public and private institutions, and stipulates conditions for how one may request access to this information. "Everyone has the right of access to - (a) ... Read / View all articles
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Introduction to POPIA
The Protection of Personal Information Act in a nutshell Download POPIA Additional resources POPIA is South Africa's answer to a global call for the protection of people's information. Like the European Union's General Data Protection Regulation (GDPR), POPIA regulates how that information may be collected and used, in light of ... Read / View all articles
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How to share personal information
If the information you're about to share with us, is personal information (*), please add evidence of your compliance with the following. EU citizens Article 13 GDPR : Download GDPR You must notify the person you share data about, of:- your identity, your data protection officer and contact details the ... Read / View all articles
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We develop and manage your online reputation and corporate identity, and connect with potential customers that show an interest in your business, services and products.View more
Data Privacy
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Do you have a question about POPIA, or need assistance with its legal requirements? We draft legal opinions and assist with data privacy assessments and policies.View more
Website Design
Every pixel counts.
Digital Advertising
Every click counts.
Content creation
Every word counts.
Data Privacy
Every person counts.
Latest blog post Why companies should respect consumers’ right to privacy
You may be thinking: "To hell with data protection, what about my profits?" or "I have nothing to hide". Surely, there is money to be made from people's private information. Most tech companies monetise the information they collect from people – by selling or exchanging raw data, or by processing it ... Read / View all articles
