Digital Advertising
Do you want your business to appear when users are researching and comparing different options, or at the exact moment someone is looking for the kinds of products or services you offer? Do you want your business to show up on search results when businesses similar to yours are showing up? There are a number of options to promote your marketing objectives online.
Types and Benefits
Digital advertising refers to the practice of promoting products, services, or brands through online channels. Unlike traditional advertising (such as TV, radio, or print), digital advertising leverages the internet to reach a more targeted and engaged audience. It encompasses a wide range of ad formats and platforms, making it flexible and adaptable for businesses of all sizes.
Pay-per-click (PPC) Advertising
We develop and manage PPC campaigns in line with your marketing objectives and strategies, by placing ads on search engines like Google. These ads typically appear above or below search results when users search for specific keywords. With PPC models, advertisers only pay when someone clicks on their ad. Unlike traditional advertising methods that target broad audiences, PPC allows us to target people who are already in the market, and actively searching for the products or services you provide – boosting your chances of conversion and maximising your ad spend.
Display Advertising
We design and manage digital display ads in line with your marketing objectives and strategies. Display ads typically appear on websites, apps, and other online platforms when their content matches the ad target. They can be static images, videos, or interactive media, and are often served through networks like Google Display Network. Display Ads often have lower click-through rates (CTRs) than PPC ads. With display ads, advertisers usually pay per click or per 1000 impressions.
Search Engine Optimisation
Search Engine Optimisation (SEO) is essential for improving your website’s visibility in search engine results. Effective SEO dives deep into your website’s coding structure and content, ensuring they align with the latest search engine algorithms. It also involves strategic efforts to build high-quality backlinks, boosting your site’s authority. SEO is not a one-time task but a long-term commitment that requires continuous monitoring and adjustment with uncertain results.
Social Media Advertising
We set up and monitor social media accounts, monitor activity, and strategise, develop and monitor targeted digital advertising campaigns via all the major social media platforms, including Facebook, Instagram, X (Twitter) and LinkedIn. Production includes in-house graphic design, studio photography and copywriting.
Email Newsletters
We compose and send out newsletters via email and social media. We either set up custom newsletter and automated mailing list management on your website (one-off setup fee), or integrate the Mailchimp platform with your website (Mailchimp fees apply).