Every year since 2000, the Pantone Color Institute announces a Color of the Year to capture global trends and emotions, influencing industries from fashion to digital design. Pantone, renowned for its Pantone Matching System (PMS), offers a universal color language that ensures consistency across branding, advertising, and web design. Their experts analyse influences like design trends, technology, social media, and global events to select a hue that resonates with the times. For 2025, the chosen color is PANTONE 17-1230 Mocha Mousse, a rich, comforting brown that evokes warmth and stability.
Past Colors of the Year have included Peach Fuzz, Viva Magenta, Veri Peri, Illuminating, Classic Blue, Living Coral, Ultra Violet, Greenery, Rose Quartz and Serenity, Marsala, Radiant Orchid, Emerald, Tangerine Tango, Honeysuckle and Turquoise.