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Cookie Use Policy

  Jeroen Seynhaeve     2023-02-20

Cookies are small text files that websites place on your device as you are browsing. They are processed and stored by your web browser.

In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted. However, cookies can store a wealth of data, enough to potentially identify you without your consent. Cookies are the primary tool that advertisers use to track your online activity so that they can target you with highly specific ads. Given the amount of data that cookies can contain, they can be considered personal data in certain circumstances and, therefore, subject to POPIA and the GDPR / More info about cookies

We only use cookies to record your interaction with our website, and to restrict some of its content. We never use this information to build an identifiable profile about you, or to link this information with other identifiable information.

Manage cookies

  1. This website should function just fine without its analytics cookies, but you will not be able to access password protected content, user accounts or our online shop facility if you disable all cookies.
  2. To manage specific cookies only, go to Cookie Settings
  3. To disable all cookies, you need to change the cookie settings in your browser


Cookies you (may) find on this website

Cookie Management

Necessary cookies are generated by our cookie management software, and can only be disabled by changing the cookie settings in your browser.

Google Analytics

Google Analytics is an analytics service that provides aggregated and real-time insights into how our website is being found, navigated and used, and provides us with very useful information on how to optimise our website. Information that is collected by Google Analytics scripts is sent to and processed on Google’s servers. Bearing in mind that Google continuously updates and refines its technologies, this information includes at least realtime tracking; acquisition (how did you find our website, which source referred you to us); engagement (how do you navigate our website, which pages do you visit, and for how long, bounce rate); monetisation (whether your visit has generated a business transaction); retention (whether you are a new or a returning visitor); demographics (the ‘anonymised’ IP address from where you connect to the internet, and if available your age and gender); tech (the device you view our website on, the browser, the operating system); and events (whether you complete a quantifiable goal we want from our website visitors). Because the collected data can either directly or in combination with other data identify and/or profile an individual, Google Analytics cookies are classified as personal information, and require your consent before they may be activated. More info Cookie Settings

Double Click

Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user’s browser supports cookies. More info Cookie Settings

WordPress cookies

Our website runs on the WordPress content management system. WordPress uses cookies for logged-in users and for commenters. When we restrict access to particular content on this website, we require a password to access the content. WordPress stores the password as a cookie, but not automatically – only if you request access to that content. This cookie stays on your computer for 10 days by default (unless you remove it). More info Cookie Settings


Our online shop makes use of Woocommerce software, which requires cookies for the shop to function: shop data is stored as a cookie, but not automatically – only if you load a product in the shopping cart. No personal information is stored within these cookies. More info Cookie Settings


This cookie is set by JetPack plugin on sites using WooCommerce. This is a referral cookie used for analysing referrer behaviour for Jetpack and for the internal metrics of user activities to improve user experience. More info Cookie Settings


Juicer is a simple way to aggregate all of our brands’ hashtags and social media posts into a social media feed on our website. More info Cookie Settings


This cookie is set by Facebook to deliver advertisements on Facebook.com, or on a digital platform powered by Facebook advertising after visiting this website. The cookie is set by Facebook to show relevant advertisements and measure and improve the advertisements. The cookie also tracks your behaviour across the web on websites that have the Facebook pixel or Facebook social plugins installed. More info Cookie Settings


This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. More info Cookie Settings

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