Establish credibility and trust with a professional website that is easy to access on any device
Sell your services and products via your website
Advertise to potential customers when they are searching for services and products similar to yours
Connect with potential customers that have shown an interest in your services or products on social media
Start with these three questions …
An effective “online presence” is made up of clever interactions between a website, social media, email marketing, and online advertising – a combined effort in which each component plays a particular role, and contributes to its overall success. Before we can advise on the best solution for your company, please consider these questions:
1. What do you expect from your online presence? Before we can measure the success of an online campaign, we need to set out clear goals. What are yours? Showcasing products and services? Establishing a brand image? Centralising information? Taking on your competitors? Generating leads? Collecting data? Sales?
2. How important is your online presence for your company’s bottom line? Is it central to everything your company does? Or does it play a more supportive role? In support of what? Marketing and advertising? Brand identity? Sales? After-sales services?
3. Who will be managing your online presence? Websites need to be maintained, protected, and updated. Advertising campaigns and social media accounts need to be monitored and analysed. Who will be driving and looking after your online presence?
Data-driven technologies challenge our ethical notions of privacy in unprecedented ways. This calls for a new approach to data privacy: rather than trying to predict and manage harms we hardly understand, we need to define clear ethical boundaries for the processing of personal data View more
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Analytics.
Set by Google to distinguish users.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.